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Field notes

Notes from the work itself — the methods, the post-mortems, and the things learned the expensive way, written up so you do not have to learn them twice.

Field notes

How we audited our own website's lead funnel

We audited our own marketing site the way we would audit a client's, and found it was throwing leads away — not through a bug, but through an ordering decision nobody had questioned. Here is the method, and the four findings that mattered.

5 min read

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